A term that identifies both the materials aimed at preserving the asset and the packaging’s aesthetic presentation. The latter’s appearance must make the company graphic line clear, depending on the type of packaging, an elegant, rustic, charged, minimal guideline that can be recognized; each company has its trademark. The packaging must be pleasing to the eye, optimal for the product’s transport and storage, protective towards the good it contains, and easy to open and close; possibly, it must be reusable and not disposable. The graphics accompanying the packaging must be explanatory but not explicit; in many cases, a discreet package is required.

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